Exploring better

guest experiences

Aitta is a collection of ideas, notes and projects on service, design and nature-based experiences.

Obsevations and insights.

I didn’t have a real creative process until AI helped me build one.

A closer look at Bob W, the accommodation brand that runs its stays through an app.

Research and reports.

Beyond the Treeline: Market research for nature stays from hideaway cabins to wellness retreats.

Beyond the Search Bar: AI is changing the way how we search and book stays.

Concepts and solutions.

Tovi is where city dwellers take a break. Private saunas and cabins in nature, close enough to visit again and again.

A community for outdoor and hiking enthusiasts to share experiences.

If something here caught your eye, or you have something in mind, drop me a line.